Introduction
So — you want to make it big in the equine collectibles world, huh? You want to make a big splash and become a nice big fish? But, hey, what artist doesn’t? It’s good to be a big fish. You garner nifty opportunities and connections not afforded to others, you enjoy certain privileges that come with being of a certain stature, you tend to earn more openings, and gallery and company relationships, licensing deals come your way more easily, and your sales improve as the regard for your work amplifies and expands.
But the truth is we don’t do this with skill and talent alone. Nope. Those things will only take you so far, particularly when it comes to earning real opportunities and relationships. And there are plenty of highly skilled and talented artists out there who fail regardless, so those factors just aren’t enough to get you going or sustain your momentum. Why? Because to actually become a big fish, it takes a lot more than going it alone — you need a community-minded attitude.
Indeed, I’ve seen so many artists blow apart their potential not because they were incapable artistically, but because they underestimated the power of connection, even abused it. They got into feuds, they lashed out, or just generally behaved as a persona non grata that not only put off collectors, but also professional peers and companies as well. So what could’ve been valuable professional networks and lucrative company contracts simply dried up, and all because the concept of shared success wasn’t appreciated and practiced.
Shared success? Yeppers. Those at the top of the game are collaborating, not competing. They’re building up, not tearing down — or more specifically, they’re building each other up rather than tearing each other down. Absolutely, if you want to succeed, you need to share your success! Without a doubt, sharing is the highest form of participation be it sharing information, doling out kudos and support, giving credit, lending a helping hand, providing a referral, or actually creating work together. In other words, the big fish keenly understand the power of shared success and actively seek to spread that around with their peers at every opportunity.
Conversely, those at the bottom compete, the lowest form of participation. Lowest? But the equine collectibles niche market is founded on competition! How is competition a problem for artists? Now yes — that’s quite true. We're an art form founded on comparative competition, let’s face it. However, that doesn’t mean this focus is the best one for the actual artists creating the work. See here’s the thing: While the collectors enthusiastically compete in the ring, the artists themselves do better with a different perspective. Why? Because competition between artists is fundamentally toxic and founded on inferior motivations. Honestly, one-upmanship and art rarely mix well. Insecurity, professional envy, resentment, annoyance, frustration, humiliation, disillusionment, despair, or perhaps even a flat out feud will poison the well, no matter how well-meaning that competitiveness may be. Unfortunately, I've seen so many competitive-minded artists really muddy their own experience with their cutthroat drives, usually ending up miserable, confused, and embittered on some level. There's this, too: The need to beat another artist smacks of insecurity and fear, definitely not a good look, and few good things come of that in the long run. On the other hand, the truly poised and confident artist doesn’t care one wit about beating their artistic peers as opponents. They’re too focused on improving their own work on their own terms, building bridges, and thinking up ways to elevate the art form for everyone. As such then, you can tell a lot about an artist’s character simply by which category they fall into — pay attention.
In the hopes then of inspiring more community-mindedness to improve our own chances at a happy future, let’s talk about the power of shared success and how we can dampen artistic dueling to create a more beneficial and balanced atmosphere for everyone.
Reversed Rivalry
The fully developed artist isn’t only skilled and talented, they also know exactly where any form of rivalry should exist: Within themselves. It’s them pitted against their older work and their worn out conventions and blindspots, not them pitted against their peers. As Ruelle sings in her song, Rival:
The tide is high
It's sink or swim
My only rival is within
Giants calling round the bend
My only rival is within
I won't let my demons win
My only rival is within
I will fight through thick and thin
My only rival is within
Kingdoms rise and kingdoms end
My only rival is within
This is where it all begins
My only rival is within
The tide is high
It's sink or swim
My only rival is within
That’s the headspace of the secure and successful artist! So if you want meaningful progress and actual evolution, you’ll be striving to better your own work rather than beating the work of others. You’ll also seek personal growth by inverting your focus into your own portfolio rather than gauging your worth through comparison with others. “Comparison is the death of joy,” as Mark Twain observed, and he’s absolutely correct. Without fail, with comparison usually comes envy on some level which is soon followed by resentment and disillusionment, things hardly conducive to sustained happiness and meaningful growth in the studio. If it gets really bad, in fact, you can even compromise your own Voice, a devastating blow for the unique purity, authority, and power of your work.
Now this isn’t to be confused with being inspired by the work of our fellows. Honestly, this is a wonderful thing! But it’s to remember that your fellow artists are your colleagues — they’re your innovative inspirations and fellow trailblazers to be supported and learned from, not your rivals to be crushed. Always remember that the truly successful artist seeks to elevate the art form, and a great way to do that is to look to peers as beacons of revelation and kindred souls. Hey, we’re all in the same boat, right?
Cheerleading
This brings us to a very healthy behavior with our fellow artists and within the community at large: Cheerleading. Become a cheerleader and advocate for our artistic community — talk up work, show it off, share it on social media and in your business networks and social circles, and give referrals regarding the availability and talents of your peers. When we lift up the accomplishments of our fellows, we’re not only building a more cohesive arts community, we’re also role-modeling better behavior, building bridges, and, even better, potentially making someone’s day. It’s just a win win all the way ‘round!
So when an artist posts a finished piece or ongoing project on their social media, or an award, a triumph, or any sort of accomplishment they’re proud of, slather on the praise, talk it up, and share it within your own circles. Spread the love! Imagine what a positive and supportive landscape we could build if we're cheerleaders for each other!
The thing is, too, cheerleading also encourages people to actually take up our arts. Like, they see the positive reinforcement for arting and maybe that’ll inspire them to ignore their hesitations and just try it. And if we’re working to expand and elevate this art form, we’ll be writing or filming how-tos, or hosting how-to get-togethers even, to help others achieve their potential, also making a tremendous resource for beginners. In this dynamic way, sharing our success can actually grow the arts base and who knows how that’ll elevate the art form over time! Indeed, feed the arts and you also feed your own potential in the long game! Which brings us to…
Sharing Knowledge
Sharing success also means we share our knowledge not just with each other, but with beginners, too, to give them a leg up in this very difficult art form. So become a teacher, give seminars, host workshops, retreats, or classes, write or film how-tos, write an educational book, blog or vlog, become a depot of continued education, or mentor a beginner. Any which way, share what you’ve learned from your techniques and materials to your creative sensibilities and suppliers to your knowledge base about equine color, structure, and movement. The whole kit ’n’ caboodle! Because really — why are you holding back? Dig deep — why?
Because the truth is that confident, progressing artists share, they don’t hold back! They keenly realize that anything shared is going into fresh, new brains that’ll put their own spin on that information and probably in innovative, novel ways to ultimately come back to them, improved and refreshed. In short, they know all too well that whatever they share will come back upgraded to improve their own work. Hey, it’s an inevitability when so many brains work the same problem! But this is exactly why the artists most open with their methods and materials tend to evolve and grow the fastest — they understand the power of shared learning. Absolutely, we’re so much better together than apart!
Indeed, great artists rarely grow in isolation. Creating our work may happen sequestered away, but artistic growth hardly ever does. For instance, seeing how other artists tackle challenges, even how they process mistakes and techniques, can be immensely illuminating, or observing how they translated the same lesson in a wholly different way can be so insightful. Then having conversations with fellow artists can help us along our Path, even inspiring us in ways we never imagined. Really, what seems like a small observation from a peer can become art-changing for us! Indeed, observing how other artists work and interpret the subject can bust us past our own worn-out habits, leading to whole new levels of achievement and sustained growth in ways out of left field. But perhaps most helpful of all, community reminds us that we aren't alone in our struggles and confusions inevitable in the creative process in this difficult art form. We clearly see that every artist struggles, processes, and evolves, just like us, a deeply affirming realization. Honestly, if you really want to bust past a plateau or level up your work, stop trying to go it alone all the time! Dive into community, whatever that means to you, gleaning and giving back what you can in that creative symbiosis that elevates everyone's efforts, including your own.
There’s this, too: When we share what we’ve learned, we also have to plug up our own knowledge gaps and attend to glaring blindspots to provide others with the best information we can drum up at that moment. Honestly, there are few better ways to learn than by becoming a teacher ourselves. In all these ways then, when we endeavor to help others, we’re really helping ourselves in pro-active, tangible ways. It’s no coincidence then that those artists who pro-actively spread knowledge tend to become the most knowledgable themselves.
The Benes
According to many gallery professionals, the vast majority of gallery representation, show openings, and contract work are garnered from professional referrals, not from “cold calls” so to speak. That’s to say an artist or collector recommending another for representation, a show, or a contract has a much stronger influence than a portfolio from a complete stranger, or even an agent promoting their client. It’s not just a matter of who you know, it’s how you know them. This means that being a well-liked, respected, relatable, and well-known professional is more important than we may realize. Because it’s going to be other people who open the door, right? So it’s the artists who keep showing up for other artist’s openings, who celebrate their peers and colleagues, who make the introductions — their names are the ones that stay front and center, and so it’s usually them who get the most opportunities.
And it's not necessarily because they’re “networking,” it’s because they keenly understand that art doesn’t exist in a vacuum — not the making of it, the promoting of it, the showing of it, or the selling of it. It’s a community that creates the art market, and you truly need to become a positive part of the community to earn the most opportunities. And here’s the thing: When you dedicate yourself to promoting others, you become a happy force in that community, and people notice — the right people notice — and with your good reputation, they’ll want to associate with you through new projects. To that then, always remember that your brand reflects on theirs, and if you do a good job curating your brand, it’s amazing how many new doors will open for you. Indeed, there's no savvy gallery owner, agent, company, or collector who’ll want to associate with someone known for problematic behavior, personal or professional. Heck, even one ill-advised outburst can destroy everything you built! Truly, I've seen more artists wipe out a good reputation with a single bad post than I care to count, so learn to self-regulate like a boss. In short then, if you behave like a liability, you’ll find those doors quickly closed tight, but be nice, play nice, and support your fellow artists, and you’ll go a whole lot farther. Because when you’re well-liked and respected by the community, you’ll find more support whether from professionals, fellow artists, or collectors. This is one of the big reasons why feuds are far more costly than they appear on the surface — you just don’t know how many doors are shutting tight against you in the larger community when you act out! Not a smart move! Remember this, as Einstein advised, "Weak people revenge, strong people forgive, intelligent people ignore." Words to live by when you're building your bridges.
What's more, being an active part of the community also gives you access to a bigger pool of news and knowledge from details about materials and techniques to those events where the collectors are congregating. Other artists also understand your frustrations, self-doubts, fears, challenges, and your triumphs and defeats, and with their wider net experience, can provide some real tangible help. Fellow artists also likely know who or what might be a good match for your work in terms of gallery representation, shows, collectors, commissions, contracts, or museums, and so make no mistake, other artists can make or break your opportunities. Don't treat them poorly! Just as importantly though, being an upstanding, supportive and active part of the community tends to bring opportunities to you rather than you having to chase them down, always a blessing and a bit of a relief.
So always honor the practice of helping, supporting, and uplifting other artists. They’re not your competition, they’re not your opponents. They’re your colleagues and peers, and in supporting them, you're helping to build a ton of positives in our genre. Indeed, vision, skill, and talent are rarely the problem. Those who get stuck are often overflowing with these. Instead, the real problem is that they’re trying to do it solo, not understanding that getting their art out there successfully is also a social dynamic built on support, reputation, and reciprocity.
Public Image
All this brings us to your public image, the baseline for your success. Indeed, the smart artist astutely knows that all behavior is a function of their brand, their public image. That’s to say positive, professional behavior builds our brand whereas problematic, unpleasant, or combative behavior destroys it. And be careful with what groups you follow and people you associate with — people notice and it will blowback on you. Because here’s the thing: No matter how you spin it, negativity is negativity, and when it comes to selling art, negativity will whip around to bite you in the face, especially in our niche art form. You see, the work created by the most well-liked artists — likable as themselves, that is, not just well-liked work — tends to sell the best and earn the most opportunities while those with sketchy public images will have a much harder time of it. Remember, people usually support those artists they personally like and avoid those they don’t. Why? Because when they buy art, they also buying a part of the artist to have in their lives — art is a reminder, a memory — and so that memory should be uplifting for sustained good vibes. Never forget that our work is a representation of us and so it should embody all the best of who we are.
Now this isn’t to say that toxic positivity is the answer nor is it to say that being fake-y to be liked is necessary. Nope. Absolutely not! You must be authentic and sincere, be genuine. Rather it’s to say that being a jerk, being tone deaf, being a problem, and having problematic associations has its consequences, which can be far-reaching as it expands exponentially through the grapevine. Just not a smart move.
Conclusion
The fact remains — who you are as a person will make or break your standing and opportunities in any art community. In other words, the community is a microcosm of the world as people gravitate towards those who radiant goodwill and away from those who exude toxicity. In short then, don’t be That Guy as that will assuredly compromise your opportunities, potentially burn bridges, and diminish the performance of your work in the market. In contrast, those who propagate altruism usually have the opposite experience in spades, so get out there and start spreading the good will! When we share our success, we aren’t only building a more solid community, but a better future for ourselves as all that good juju gets reflected back onto us, often amplified.
Never forget that art doesn’t exist in a vacuum — it needs a community to support it. So when we foster that community, we’re actually cultivating a better future for everyone involved, including ourselves. Quite literally, what’s good for our community is good for us, too! So elevate others! Indeedy, the more positive, supportive vibes and information we pump out then, the more we get back to improve our own situation with improved work, expanded opportunities, deeper and more expansive relationships, stronger bridges, higher regard, and a host of other positives that come no other way. So never hold back when you feel that compulsion to spread the love and education! Success is really meant to be shared to uplift those around us and we can absolutely help that along in wonderful, tangible ways.
Ultimately, it’s those who understand the community-minded power of shared success who end up being the most successful in the long run. So never be miserly in your kudos or information, but splatter that good stuff all over the place! It’s good for your standing, good for your long game, good for your potential, good for the community, and most of all, good for your heart. It just feels good to spread those happy vibes around, doesn’t it? So reverse that rivalry and share your success, and you’ll soon reap great rewards from such positively-minded community participation! Your art deserves the success and our community deserves all that good stuff — so let ‘er rip!
“If everyone is moving forward together, then success takes care of itself.”
— Henry Ford
Reversed Rivalry: The Power Of Shared Success
